DarkHorse IT × KFGO 790 AM
Content distribution · Fargo-Moorhead, ND/MN
The problem
DarkHorse IT had a weekly Thursday radio segment on KFGO 790 AM. The segment generated awareness but had no owned-media surface to convert that awareness into either inbound calls or written content. The radio was a one-way feed. There was no place for a listener to land between hearing the segment and picking up the phone.
The opportunity was bidirectional. Radio segments could become blog posts. Blog posts could feed future radio segments. Both could share an RSS feed and both could route to the parent firm's contact funnel.
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What we built
A dedicated subdomain hub at kfgo.darkhorseit.com. The landing page carries the broadcast time (Thursdays 7:40 AM CT, 790 AM and 94.1 FM), a "Recent Tech Tips" module pulling the latest three blog posts, downloadable show graphics, and a tap-to-call CTA on the segment phone (701-660-0909).
The blog runs on the same publishing infrastructure as the parent darkhorseit.com blog, so an editorial post can be tagged for KFGO syndication and surfaces in both feeds without duplicate publishing. RSS feeds are exposed on both surfaces. Recent topic mix: AI education, security threats, software defaults, hacking trends.
Content cadence is weekly radio plus bi-weekly blog. The cadence is sustainable for a B2B services firm and avoids the daily-pressure trap that kills most company blogs.
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The stack
Result
A working B2B funnel that uses local radio as the awareness layer and the subdomain hub as the conversion bridge. Listeners hear a 5 to 7 minute segment Thursday morning, visit the hub, read the longer-form writeup, and either call or hit the parent firm contact form. Owned media leverages the broadcast partnership instead of paying rent on it.
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