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FM Massage and Wellness

Wellness · Fargo, ND

The problem

FM Massage runs a four-therapist practice out of Fargo. The previous site was not pulling its weight on search, and visibility in the AI search layer (ChatGPT, Claude, Perplexity, Gemini) was zero. They needed a redesign that did SEO and AIO right, locked the security posture down, and made it easy for happy clients to leave a Google review without leaving the site.

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What we built

A complete site redesign that is SEO and AIO optimized end-to-end. The site shows up organically in Google search, in Bing, and in the AI chatbots that pull recommendations from the same content layer. We optimized the structured data, content patterns, and meta tags so all three lanes are covered, not just the legacy Google one.

The site passes the same security checks every yourupdatedpage build passes, including DMARC, DKIM, and SPF on the email domain, security headers on every page, SSL with current TLS, and a clean DarkHorse IT security scan.

The home page also bakes in a Google review experience: a featured Google review rotates in, and a "leave us a review" prompt opens the Google review flow directly from the home page. Clients who had a good session can endorse the practice in two taps without hunting for a Google Business profile link.

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The stack

Static HTMLVagaroTailwind CSSGoogle Places API

Result

Organic visibility across Google, Bing, and the AI search layer. Security posture clean across the board. A self-serve Google review flow on the home page that converts a satisfied client into a public review without friction. The four therapists carry the brand; the technology stays out of the way.

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